Is Nike's ad with Kaepernick an example of brand purpose?
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How Nike Won the Cultural Marathon - The New York Times
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Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR
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The history of Nike's Just Do It slogan – Creative review
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Consumers Vote Nike's 'Just Do It' As Most Memorable Brand Tagline | Bdaily
26 Iconic Nike Ads That Shaped the Brand's History
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Nike 'Just Do It' Slogan Inspired by Utah Spree Killer Gary Gilmore
Top ten Nike 'Just Do It' ads
The history of Nike's Just Do It slogan – Creative review
The Story Behind Nike's 'Just Do It' Slogan | Only A Game
What You Can Learn from Nike Branding Strategy | Rival IQ
Nike's 'Just Do It' slogan is actually the last words of a murderer looming execution - India Today
Brand Ratings: Nike, Just Do It. When a campaign can elicit enough… | by Vincenzo Landino | Sports PR Observer | Medium
Nike's Slogan "Just Do It" Doesn't Mean What You Think It Means | Hypebeast
